Vistar Media Raises $1.5 Million To Bring Real-Time Bidding To Digital Out-Of-Home Ads

A new startup called Vistar Media is looking to change the digital out-of-home advertising market by making it more programmatic, more targetable, and more predictive. In other words, it's hoping to make buying ads on displays outside the home kind of like buying display ads online. Ya dig?

Source: http://feedproxy.google.com/~r/Techcrunch/~3/pb-2WJ-Eeek/

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